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創(chuàng)新的重要性英語作文（通用5篇）
在日常生活或是工作學習中，許多人都有過寫作文的經(jīng)歷，對作文都不陌生吧，作文根據(jù)體裁的不同可以分為記敘文、說明文、應用文、議論文。你知道作文怎樣寫才規(guī)范嗎？以下是小編為大家收集的創(chuàng)新的重要性英語作文，僅供參考，歡迎大家閱讀。
創(chuàng)新的重要性英語作文 篇1
In the past,people tend to keep on the rail. No matter who doesn’t follow the rules, he would be criticized by the public opinion. Nowadays, with the rapid development of our society, more and more people recognize the importance of creation. The development of our country, our society even ourselves need creation.
過去人們傾向于循規(guī)蹈矩。無論是誰不安分守己都要被社會輿論批評。如今，隨著社會的快速發(fā)展，越來越多的人認識到創(chuàng)新的重要性。我們國家，社會甚至自己的發(fā)展都需要創(chuàng)新。
First of all,creation is the most important factor to improve the ability of our country. Some people think that the essence of the human civilization is the result ofcreation. It is certain that in order to stand a good place in the international circle, our country has to train the creative people, so that they can make great breakthrough for our mother. However, if our people lack of creation, we couldn’t realize our dream to bee a great country in the world.In addition, if people in the society are of innovation, it is easy to deliver the talents to our country to win a better future. And with creative people,the society can get a lot of benefit. For ourselves, creation also very important. The obvious point is to improve people’s confidence. When people make some small breaktrough, they will get praise from others, which will make them feel themseves smart and then bee confidence.
首先，創(chuàng)新是提高我國能力最重要的因素。有些人認為人類文明的本質(zhì)是創(chuàng)新的.結(jié)果。可以肯定的是，為了能在國際中處于一個好位置，我國必須要培養(yǎng)具有創(chuàng)造力的人才，他們才能為我們的祖國母親做出重大突破。然而，如果我們?nèi)藗內(nèi)狈?chuàng)新精神，我們將無法實現(xiàn)成為世界大國的夢想。此外，如果社會中的人都是具有創(chuàng)新性的，向祖國輸送人才來贏得一個更好的未來是很容易的。有了創(chuàng)造性人才，社會獲益匪淺。對于我們自己來說，創(chuàng)新也是很重要的。最明顯的一點是可以提高人們的信心。當人們做出一些小突破時，他們會得到別人的贊揚，這會讓他們覺得自己很聰明，然后變得有自信。
All in all, as all of us know that how much importance creation for us. We have to learn as much as possible knowledge to prepare ourselves to be creative people. In other words, we have to study well to serve our county.
總之，我們大家都知道創(chuàng)新對我們大家有多重要。我們要盡量多學習知識來為成為有創(chuàng)新能力的人做準備。換句話說，我們要好好學習來為國家服務(wù)。
創(chuàng)新的重要性英語作文 篇2
In the history of human evolution, innovation is inseparable. For example: if human ancestors were indifferent after eating the cooked food after the volcanic eruption, there would be no delicious cooked food now. If the ancestors only waited for thunder and fire to get fire instead of trying to get fire, what if there was no fire and the beast came? Therefore, there must be innovation, otherwise, human civilization Chengdu is estimated to be still in a barbaric state. Of course, about innovation, we can't blindly copy other people's works. Let's have a look: science is the vitality of innovation House - Asimov,; New concepts must be created for new objects - parosen; What I wrote is not this, but these: first, stepping on the footprints of our predecessors, the best result can only be the runner up - Li Keran; 2、 To grow, you must be original - Goethe; 3、 Innovation is my supreme secret - Shakespeare. Let's explore its meaning around these three famous sayings!
First, Li Keran is a famous painter and poet in modern China. This famous saying means that if you copy other people's works, the best result can only be runner up. Why not a champion? We all know this, because no matter how well you copy, it's always plagiarism. You have to innovate yourself. At the same time, the folk proverb also says that it is the same truth not to chew the steamed bread chewed by others.
Let's talk about the second one. You may be a little strange. Goethe's full name is John. Wolfgang. Feng. Goethe, the name is a little long. He is a famous German thinker, writer and scientist. He said many famous words, such as: the tree of life is evergreen, experience is a permanent life teacher, etc. only great people have great style, etc.
Finally, say the third, Shakespeare, full name William. Shakespeare is a famous British playwright, poet and writer. His works include Romeo and Juliet, Hamlet and so on. Isn't it interesting?
說起創(chuàng)新，那可是人類進化史上密不可分的。舉個例子吧：人類的祖先如果在火山爆發(fā)后吃完那些熟食后仍無動于衷的話，那就不會有現(xiàn)在的美味的熟食了。如果祖先只等打雷有火的時候才去取火而不想辦法取火，那沒有火時，野獸來了怎么辦呢？所以一定要有創(chuàng)新，不然的話，人類的文明成都估計還在野蠻狀態(tài)。當然，關(guān)于創(chuàng)新，不能一味地抄襲別人的作品。我們來看看吧：科學是創(chuàng)新房子的生命力——阿西莫夫，；對新的.對象必須創(chuàng)造出全新的概念——帕羅森；而我寫的不是這，而是這幾則：一，踩著前人的腳印，最佳結(jié)果也只能是亞軍——李可染；二，要成長你必須要獨創(chuàng)才行——歌德；三，推陳出新是我無上的訣竅——莎士比亞。讓我們來圍繞這三則名言來探究一下它的含義吧！
先來說第一則，李可染，是我國近代著名的畫家，詩人。這則名言的意思是說抄別人的作品，最好的成績也只能是亞軍。為什么不是冠軍呢？這個大家都知道，因為你抄的再好，但總歸是抄襲，要自己創(chuàng)新才行。同時，民間的諺語也說：不嚼別人嚼過的饅頭，也是這個道理了。
再來說說第二則，大家可能會有些陌生，歌德全名約翰。沃爾夫?qū)�。馮。歌德，名字有些長。是德國著名的思想家，作家，科學家，他說過的名言有很多，例如：生活之樹是長青的，經(jīng)驗是永久的生活老師等，真是只有偉大的人才有偉大的風格等。
最后再說一說第三則，莎士比亞，全名威廉。莎士比亞，是英國著名的劇作家、詩人、文學家、他的作品有《羅密歐與朱麗葉》，《哈姆雷特》等。是不是很有意思呢？
創(chuàng)新的重要性英語作文 篇3
Living in the 21st century, we enjoy a very leisurely and comfortable life. There are high-tech products everywhere, just like a scene of "there are many planes like dogs and cars everywhere"; It takes only a few hours to travel between the two places thousands of miles apart, and the communication is only in an instant; The changes of the four seasons can no longer control our daily life... What is the basis of human development so far? In the final analysis, there are only two words: innovation!
The name Einstein is a thunderclap to many people. His special relativity and general relativity have brought about a great change in the field of physics. Relativity denies the absolute space-time view of classical mechanics and deeply reveals the essential attributes of time and space. It also developed Newtonian mechanics, summarized it in relativistic mechanics, and promoted the development of physics to a new height. Nowadays, GPS, which has entered every household, has brought people a lot of convenience, and its use is inseparable from the theory of relativity.
Einstein's great contribution to the world is closely related to his innovative ideas. If he does not have the courage and determination to innovate bravely, and the courage to refute the theories of his ancestors who have long been "authoritative" and overthrow the theories he thinks are wrong, there will be no Einstein who is now remembered by the world, and at the same time, there will be less convenient Science and technology for mankind.
In the past, when people looked up at the sky, except for the blue sky and white clouds in the sky and the red sun, as well as the birds passing through the sky from time to time, even if they swept the whole sky, they basically couldn't see anything else. But we can't just consider the past. It's just an episode in human history. Now we should look at the present.
Now, the empty sky has long shrunk away from the monotony of the past, and many Silver Gray figures appear in the huge sky. They fly back and forth between the sky, accompanied by the roar, adding a trace of excitement to the always cold sky. This silver gray figure is an important means of transportation for mankind - aircraft. Since ancient times, human beings have dreamed of having the ability to fly freely like birds, but who can realize this dream since ancient times?
While most people think that it is completely impossible for an aircraft to fly on its own power, the Wright brothers do not believe this conclusion. From 1900 to 1902, the brothers tirelessly carried out more than 1000 gliding test flights. Finally, Huangtian lived up to their intentions. In 1903, they manufactured the first aircraft "flyer 1" that carried out manned flight by relying on its own power, and the test flight was successful. The success of the Wright brothers is not a persistent innovation?
We owe our leisurely and happy life today to those great scientists who took great pains. It is precisely because of their brave innovation that they can constantly improve and discover, have many inventions, and form this colorful world today.
生活在二十一世紀的我們，享受著無比悠閑愜意的生活，高科技產(chǎn)物簡直遍地都是，儼然一副“飛機多如狗，汽車遍地走”的景象；相隔萬里的兩地往來只需短短幾小時，通訊只在瞬息間；四季之變也已經(jīng)不能左右我們的日常生活……人類發(fā)展至今，究竟是憑借著什么？歸根結(jié)底也就兩個字兒：創(chuàng)新！
愛因斯坦這個名字對很多人來說，簡直如雷貫耳。他所創(chuàng)立的狹義相對論和廣義相對論使物理學領(lǐng)域發(fā)生了一次重大變革。相對論否定了經(jīng)典力學的絕對時空觀，深刻地揭示了時間和空間的本質(zhì)屬性。它也發(fā)展了牛頓力學，將其概括在相對論力學之中，推動物理學發(fā)展到一個新的高度。如今已走進家家戶戶的GPS帶給了人們許多的便利，而它的使用便離不開相對論。
愛因斯坦為世界作出的偉大貢獻，和他那努力創(chuàng)新的.思想觀念有著密不可分的關(guān)系。若是他沒有勇敢創(chuàng)新的勇氣和決心，沒有膽量去反駁早已“權(quán)威滔天”的先人的理論，并推翻他所認為是錯的理論，那么就沒有如今被世人所銘記于心的愛因斯坦，同時也就少了許多人類便利的科技。
放眼過去，當人們仰望天空時，除了天上的藍天白云和那輪紅日，以及時不時掠過天穹的鳥禽之外，就算是掃遍整片天基本上見不到其他東西了。但我們不能只顧及從前，那只是人類歷史上的一段插曲而已，現(xiàn)在的我們應放眼此刻。
如今，空曠的天際早已斂去往日的單調(diào)，偌大的天空多出了許多銀灰色的身影，它們在蒼天之間來回飛翔，伴隨著轟鳴聲，為一向冷清的天空平添了一絲熱鬧。這銀灰色身影就是人類重要的交通工具——飛機。人類自古以來就夢想擁有像鳥兒一樣自由飛行的能力，可從古至今又有誰能圓此夢？
就在大多數(shù)人認為飛機依靠自身動力的飛行完全不可能時，萊特兄弟卻不相信這種結(jié)論。1900年至1902年，兄弟倆不厭其煩、堅持不懈地進行了1000多次滑翔試飛。最終皇天不負有心人，他們在1903年制造出了第一架依靠自身動力進行載人飛行的飛機“飛行者”1號，并且試飛成功。萊特兄弟的成功，又何嘗不是一次鍥而不舍的創(chuàng)新呢？
我們能有今天這樣悠閑幸福的生活，都得歸功于那些不辭辛勞的偉大科學家們。正是因為他們勇敢創(chuàng)新，才能不斷地改善和發(fā)現(xiàn)，才有了許多的發(fā)明，才構(gòu)成了今朝這繽紛多彩的世界。
創(chuàng)新的重要性英語作文 篇4
As the saying goes: "the first person who compares a girl with flowers is a genius, the second person is a mediocre, and the third person is a fool." Shakespeare also said: it is my supreme secret to push through the old and bring forth the new. This shows how important innovation is in life. Only with innovation can the society make continuous progress, and our world become more and more beautiful, developed and progressive.
Let me tell a short story to prove the importance of innovation, that is Luban's story. Once the king asked them to cut down three hundred trees to make pillars in ten days. So Luban and his party picked up axes and cut desperately, but they found that it was impossible to cut 300 trees in ten days. Because more than half of the time had passed, they cut down less than a hundred trees. Luban thought: This is not the way to go on. If we can't cut down 300 trees in ten days, we will suffer, so I must find a way to complete the task and can't let everyone suffer. The next day, when Luban was cutting trees, he accidentally cut his finger by a small leaf. He thought to himself: how can a leaf cut his hand? So he picked up the leaf and studied it carefully. After observation, he found that there were small sharp teeth on the leaf one by one. Then he thought that when locusts ate grass quickly, it was also because there were some sharp teeth on the teeth. So Luban suddenly had an idea. He made sharp teeth on the iron bar, so that the first saw blade in the world was born. Luban took a saw blade and cut three hundred trees in five days. Since then, Luban named it "saw".
From the above story, we can see that only innovation can change our life. Without innovation again and again, we may still live in the primitive society; If there is no innovation again and again, how can we live such a convenient and fast life now? Therefore, we must constantly innovate, so that we can support the whole world.
俗話說：“第一個用鮮花比喻少女的人是天才，第二個人是庸才，第三個人就是蠢材�！鄙勘葋喴苍f過：推陳出新是我的無上訣竅。由此可見，在生活中，創(chuàng)新有多么重要。只有有了創(chuàng)新，社會才能不斷進步，我們的世界才能越來越美好，越來越發(fā)達，越來越進步。
下面我講一個小故事來證明創(chuàng)新的重要性，那就是魯班的故事。有一次，國王要求他們在十天之內(nèi)砍倒三百顆樹來做柱子。于是魯班他們一行人就拿起斧頭拼命地砍，但他們發(fā)現(xiàn)在十天之內(nèi)根本不可能砍完三百顆樹。因為時間已經(jīng)過去一大半了，他們才砍了僅僅不到一百棵樹。魯班心想：這么下去可不是辦法，如果不可以在十天之內(nèi)砍完三百顆樹我們就要遭殃了，所以我一定要想辦法完成任務(wù)，不能讓大伙遭殃。第二天，魯班在砍樹的時候，一不小心被一小片葉子劃破了手指。他心想：一片葉子怎么可以劃破手呢？于是他就拿起了這片葉子仔細研究起來，經(jīng)過觀察，他發(fā)現(xiàn)了葉子上有一個一個的小利齒，再想想蝗蟲吃草的時候吃的很快，也是因為牙上有一些利齒。于是，魯班突然有了一個主意，他把鐵條上打造出利齒，這樣世界上第一個鋸條就此誕生了。魯班拿著鋸條，只用了五天就砍了三百顆樹。此后，魯班把它取名為“鋸子”。
從以上的故事可以看出，只有創(chuàng)新才能改變我們的`生活，如果沒有一次一次的創(chuàng)新，我們說不定還活在原始社會；如果沒有一次一次的創(chuàng)新，我們又怎么能過上現(xiàn)在這么方便快捷的生活呢？所以，我們一定要不斷創(chuàng)新，這樣，我們才能撐起整個世界。
創(chuàng)新的重要性英語作文 篇5
Today's world presents a situation of economic globalization and regional economic integration. The pulse of the whole world is closely linked through the context of economy. The trend of globalization is both an opportunity and a challenge for enterprises. How to grasp the trend of world economic development, examine the favorable factors and unfavorable conditions of enterprises' own development from a world perspective, promote enterprises' own development through reform and innovation, and remain invincible in the tide of market competition of survival of the fittest is not only a major topic, but also a major challenge.
Innovation is the soul and inexhaustible driving force of development and progress for a country and a nation. For an enterprise, it is a necessary condition to find vitality and a way out. In a sense, if an enterprise does not know how to reform and innovate and how to forge ahead, its vitality will stop and the enterprise will be on the verge of extinction. The fundamental significance of innovation is to have the courage to break through the limitations of enterprises, get rid of outdated old systems and methods, create more new systems and measures to meet the needs of the market under the existing conditions, go ahead of the trend of the times and win fierce market competition.
When it comes to enterprise innovation, we must understand where enterprises need to innovate. According to my understanding, the innovation of enterprises is mainly reflected in the following aspects:
First, concept innovation. Concept innovation is the premise of enterprise innovation. This requires the enterprise to have a broad vision and mind, be able to actively learn and forge ahead with the attitude of accepting all rivers, face the world, focus on peers, develop new ideas, breakthroughs and measures in terms of enterprise management philosophy, business philosophy and production philosophy, so that the enterprise's philosophy can keep up with or even surpass the pace of market development.
Second, management innovation. Management innovation is the basis of enterprise innovation. Management innovation is mainly reflected in the wider application of knowledge in management and the further scientific and systematic management. Through management innovation, enterprises can re integrate talents, capital, science and technology and other factors, optimize various production factors and production conditions, and further enhance their own strength and market competitiveness, thus laying the foundation for sustainable innovation. Making full and effective use of human resources of enterprises is an important link of management innovation. Talents are the vitality of enterprise development. Through reasonable human resources management, we should attract a large number of capable, ideological and motivated talents to promote the effective promotion of various work of enterprises.
Third, product innovation. Product innovation is the key to enterprise innovation. In the final analysis, the operation of enterprises and the needs of customers are reflected through the products and services of enterprises. Products and services are the business cards and representatives of enterprises in the hearts of consumers. How to meet the growing material needs of consumers and maintain the sustainable development of enterprises, we must enhance the humanized characteristics and effectiveness of products through product innovation, and constantly produce products with low price, good quality and good quality, so as to win the favor of the public.
Fourth, technological innovation. Technological innovation is the core of enterprise innovation. Science and technology is the primary productive force. The competition of modern enterprises has increasingly relied on science and technology. Strengthening technological innovation has become a new trend in the development of modern enterprises. Enterprise technological innovation is divided into original innovation mode, catch-up innovation mode, local innovation mode, market innovation mode, standard leading innovation mode, etc. no matter which innovation mode, in the final analysis, enterprises need to carry out appropriate cooperative innovation and introduce some key technologies. The ultimate goal is to improve the independent innovation ability of enterprises. The purpose of adopting the strategy of cooperative innovation and technology introduction is to reduce the consumption of funds and manpower, obtain more advanced technology and win market opportunities as soon as possible. This can not only save a lot of time and material resources, human and financial resources, but also improve the technical content and technological innovation ability of enterprises. However, in the long run, enterprises should take independent research and development and independent innovation as the main strategy of development, strive to improve the level of technological innovation, and ensure that enterprises improve their core competitiveness in the fierce market competition.
Fifth, marketing innovation. Under the condition of market economy and in the era of knowledge economy, with the change of marketing environment, enterprise marketing activities are facing many challenges, and many problems need to be solved through marketing innovation. How can enterprises actively adapt to the requirements of the new market environment, integrate new marketing elements or factor combinations into the enterprise marketing system, make them have new functions and new creativity, and seek enterprise development through marketing innovation, It is a very realistic and important topic in front of enterprises. In order to go out of a new way in marketing, enterprises must adhere to the customer-centered, based on "customer satisfaction", continuously conduct regular and quantitative evaluation and improvement of enterprise products, services and brands, optimize service quality, maximize customer satisfaction, and then achieve customer loyalty and cultivate customer resources. This not only strengthens the ability of enterprises to resist market risks, but also an important means of operation and management innovation, At the same time, it is also an important guarantee for the sustainable efficiency and stability of enterprises.
當今世界呈現(xiàn)出經(jīng)濟全球化、區(qū)域經(jīng)濟一體化的局面，全世界的脈搏通過經(jīng)濟的脈絡(luò)緊密地聯(lián)系在一起，牽一發(fā)而動全身。全球化趨勢對于企業(yè)來說既是一個機遇，也是一個挑戰(zhàn)，如何把握世界經(jīng)濟發(fā)展的潮流，用世界的眼光審視企業(yè)自身發(fā)展的有利因素和不利條件，通過改革創(chuàng)新，推動企業(yè)自身發(fā)展，在優(yōu)勝劣汰的市場競爭大潮中立于不敗之地，這是一個重大的課題，也是一個重大的挑戰(zhàn)。
創(chuàng)新對一個國家、一個民族來說，是發(fā)展進步的靈魂和不竭動力，對于一個企業(yè)來講就是尋找生機和出路的必要條件。從某種意義上來說，一個企業(yè)不懂得改革創(chuàng)新，不懂得開拓進取，它的生機就停止了，這個企業(yè)就要瀕臨滅亡。創(chuàng)新的根本意義就是勇于突破企業(yè)的自身局限，革除不合時宜的舊體制、舊辦法，在現(xiàn)有的條件下，創(chuàng)造更多適應市場需要地新體制、新舉措，走在時代潮流的前面，贏得激烈的市場競爭。
談到企業(yè)創(chuàng)新，我們必須要理解企業(yè)在哪些方面需要進行創(chuàng)新。據(jù)我的理解，企業(yè)的創(chuàng)新主要體現(xiàn)在以下幾個方面：
第一，理念創(chuàng)新。理念創(chuàng)新是企業(yè)各項創(chuàng)新的前提。這需要企業(yè)具有寬闊的眼界和胸襟，能夠以海納百川的姿態(tài)，積極的學習進取，要面向全球，著眼同行，在企業(yè)管理理念、經(jīng)營理念、生產(chǎn)理念等方面都要開發(fā)都有新思路、新突破、新舉措，使企業(yè)的理念能夠跟得上甚至超越市場發(fā)展的腳步。
第二，管理創(chuàng)新。管理創(chuàng)新是企業(yè)各項創(chuàng)新的基礎(chǔ)。管理創(chuàng)新集中表現(xiàn)為知識在管理中更廣泛的運用以及管理進一步的科學化、系統(tǒng)化。通過管理創(chuàng)新，企業(yè)可以重新整合人才、資本、科技等要素，使各種生產(chǎn)要素和生產(chǎn)條件得到優(yōu)化，企業(yè)自身實力和市場競爭力進一步增強，從而為企業(yè)持續(xù)創(chuàng)新奠定了基礎(chǔ)。充分有效的使企業(yè)的人力資源得到充分利用是管理創(chuàng)新的重要環(huán)節(jié)，人才是企業(yè)發(fā)展的'活力所在，要通過合理的人資管理，吸引一大批有能力、能思想、有干勁的人才，推動企業(yè)各項工作的有效推進。
第三，產(chǎn)品創(chuàng)新。產(chǎn)品創(chuàng)新是企業(yè)各項創(chuàng)新的關(guān)鍵。企業(yè)的經(jīng)營與客戶的需求歸根結(jié)底是通過企業(yè)的產(chǎn)品和服務(wù)體現(xiàn)的，產(chǎn)品和服務(wù)在消費者心中就是企業(yè)的名片和代表。如何滿足消費者日益增長的物質(zhì)需求、保持企業(yè)的持續(xù)發(fā)展就必須通過產(chǎn)品創(chuàng)新，增強產(chǎn)品的人性化特點和實效性，不斷的生產(chǎn)出價廉物美、品質(zhì)優(yōu)良的產(chǎn)品，贏得大眾的親睞。
第四，技術(shù)創(chuàng)新。技術(shù)創(chuàng)新是企業(yè)各項創(chuàng)新的核心�？茖W技術(shù)是第一生產(chǎn)力，現(xiàn)代企業(yè)的競爭已越來越依賴科學技術(shù)，強化技術(shù)創(chuàng)新已成為現(xiàn)代企業(yè)發(fā)展的一股新潮流。企業(yè)技術(shù)創(chuàng)新分為原始創(chuàng)新模式、趕超創(chuàng)新模式、局部創(chuàng)新模式、市場創(chuàng)新模式、標準領(lǐng)先創(chuàng)新模式等，不論哪一種創(chuàng)新模式歸根結(jié)底需要企業(yè)開展適當?shù)暮献鲃?chuàng)新、引進一些關(guān)鍵技術(shù)，最終目的還是要提高企業(yè)的自主創(chuàng)新能力。采用合作創(chuàng)新和引進技術(shù)的戰(zhàn)略，目的是減少企業(yè)消耗資金和人力，獲取較為先進的技術(shù)，盡早贏得市場機遇，這樣做既可以節(jié)約大量的時間和物力、人力、財力又可以提高企業(yè)的技術(shù)含量和技術(shù)創(chuàng)新能力。但是，從長遠發(fā)展來看，企業(yè)應當把自主研發(fā)和自主創(chuàng)新作為發(fā)展的主戰(zhàn)略，努力提高企業(yè)技術(shù)創(chuàng)新水平，確保企業(yè)在激烈的市場競爭中提高核心競爭力。
第五，營銷創(chuàng)新。在市場經(jīng)濟條件下、在知識經(jīng)濟時代， 隨著市場營銷環(huán)境的變化，企業(yè)市場營銷活動面臨著諸多的挑戰(zhàn)，許多問題需要通過營銷創(chuàng)新來解決，企業(yè)如何主動適應新的市場環(huán)境要求，使新的營銷要素或要素組合融入企業(yè)營銷體系上來，使之具備新的功能和新的創(chuàng)造力，以營銷創(chuàng)新謀求企業(yè)發(fā)展，是擺在企業(yè)面前的一個十分現(xiàn)實而又重要的課題。企業(yè)要在營銷方面走出新路子，必須堅持以顧客為中心，立足于“顧客滿意”，通過對企業(yè)產(chǎn)品、服務(wù)、品牌不斷進行定期定量的測評與改進，以服務(wù)品質(zhì)最優(yōu)化，使顧客滿意度最大化，進而達到顧客忠誠和培養(yǎng)顧客資源，這樣既強化了企業(yè)的抵御市場風險的能力，也是經(jīng)營管理創(chuàng)新的重要手段，同時也是企業(yè)持續(xù)穩(wěn)定增效的重要保證。
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