如何做好企業(yè)Presentation

現(xiàn)在，在企業(yè)里做Presentation是比較常見的。開會時經(jīng)常有此項內(nèi)容。一般都采用多媒體輔助手段，設(shè)置投影儀，多用Power Point軟件做演示。

　　這樣做Presentation的表達方式非常豐富，有文字、表格、圖形、圖象、動畫、聲音等等，能充分調(diào)動起聽眾的興趣。

　　雖然在中國，人們認為謙虛才是美德，但是在做Presentation時，一定要表現(xiàn)出自己想法是多么好，讓聽眾覺得聽你做講演有意義，不是在浪費時間。

　　為贏得他人的喜愛與合作，切記他人的個人興趣和你的不同，最好從談些別人感興趣的話題入手。首先是說服人們做你所期望的事，也就是運用策略，以便在一開始時就能得到肯定的答復(fù)。在整個過程中，一開始便盡量嘗試著多得到別人說“是”的肯定答復(fù)。要善于把抽象的道理講得清楚明白、詼諧風(fēng)趣，這不失為說服技巧中的神來之筆。

　　其實，做陳述是集公眾演說、行銷關(guān)系、人際關(guān)系以及應(yīng)用心理學(xué)為一體的一項實踐活動，要想取得滿意效果，應(yīng)該提前充分準(zhǔn)備，而且需要多加練習(xí)。

　　英：

　　Following are the commonly recognized main elements involved in preparing and delivering an effective presentation:

　　Elements related to ‘Style’

　　 Sell the idea

　　 You must keep in mind that you are selling something to your audience, whether it be a product, a project, an idea, a strategy, concept or anything else. The primary goal of your presentation must be to convince the audience that they should ‘buy’.

　　 Tell a compelling story

　　 Your presentation of the idea and its ramifications must be so thorough, attractive and convincing that the audience is eager to buy into what you’re selling. Basically, you’re capturing their imagination.

　　 Be concise

　　 State your ideas, goals, and benefits received in a crisp, brief and meaningful manner.

　　 Support your idea and story

　　 Using relevant facts and figures that drive home the key message that you are trying to get across to your audience.

　　Elements related to ‘Content’

　　 Key objectives

　　 State the purpose, scope and objectives of the presentation in a clear, concise manner. This can include both qualitative and quantitative elements.

　　 Plan

　　 Tell the story on how to achieve your objectives (i.e. what activities or tasks need to be done). This is where you identify　　 and describe your strategy (i.e. What, When, Where, How).

　　 Supporting evidence

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