學(xué)做 Presentation （1）

Daphne所屬的公司，為 EarthSound 擬定了一份打入臺(tái)灣市場(chǎng)的行銷(xiāo)企劃。待眾人坐定之后，Daphne帶著從容和悅的神情，起身上臺(tái)開(kāi)始了這場(chǎng)presentation。 Good afternoon and thank you for coming today. My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang. I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound. I hope that some of our excitement will rub off on all of you. 下午好，感謝各位今天的蒞臨，我是Daphne傅，Jackson&Wang公司臺(tái)北地區(qū)的項(xiàng)目經(jīng)理。今天在這里向各位說(shuō)明本公司的行銷(xiāo)企劃，是針對(duì)貴公司將產(chǎn)品打入富裕的臺(tái)灣市場(chǎng)所擬定的。根據(jù)我們的調(diào)查，臺(tái)灣市場(chǎng)潛藏著豐厚的利潤(rùn)，對(duì)于"天籟"所面對(duì)的機(jī)會(huì)，我們感到十分興奮，希望能把這種感覺(jué)傳達(dá)給在座的各位。 I'll start with a few facts and figures about the health and beauty products market in Taiwan. Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I'll analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details. 我首先會(huì)報(bào)告一些實(shí)際情況與數(shù)據(jù)，有關(guān)臺(tái)灣健康美容用品的市場(chǎng)；然后，再說(shuō)明典型的成功廣告案例，有關(guān)此類產(chǎn)品打入臺(tái)灣市場(chǎng)的情形。最后，我會(huì)分析目前的機(jī)會(huì)并提出幾點(diǎn)建議。簡(jiǎn)報(bào)之后，我將發(fā)給各位一本關(guān)于這份行銷(xiāo)計(jì)劃的報(bào)告書(shū)，里面寫(xiě)得非常詳細(xì)。 Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market... 我知道大家都很忙，我想馬上就開(kāi)始介紹今天的第一項(xiàng)主題：臺(tái)灣健康美容用品的市場(chǎng)現(xiàn)況……Notes: 1. rub off on 沾到；感染Rub 原是“磨擦”的意思，而 rub off 則指“擦掉”；rub off on是美式用法，它的意思是“把（某物）擦掉，再把它抹于另一件物品上”，引申有“將個(gè)人想法、行為影響了他人或把情緒感染給別人”的喻意。值得注意的是，這個(gè)詞組是以物為主語(yǔ)，而不是人，請(qǐng)參考本文和下例。 Since you're new to the team, I hope some of my confidence will rub off on you.你是這個(gè)團(tuán)隊(duì)的新成員，希望我的信心能感染你。2. go over 瀏覽；仔細(xì)檢查這個(gè)詞組有兩層意思：一是指把某個(gè)文件看過(guò)一下或事情討論一遍，只要得到一個(gè)基本概念就好；另一個(gè)意思則是精密地審查。Let's go over some ways to make our office more efficient.讓我們很快地討論幾個(gè)使辦公室更有效率的辦法。句型總結(jié)●　 說(shuō)明簡(jiǎn)報(bào)目的 1. I'm here today to present our firm's marketing plan. 2. My purpose tod

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