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奧運(yùn)景觀look of the Games
奧運(yùn)會(huì)景觀
奧運(yùn)會(huì)景觀系指在所有的奧運(yùn)會(huì)場(chǎng)館、地點(diǎn)實(shí)行統(tǒng)一的標(biāo)識(shí)、裝飾和路標(biāo)系統(tǒng)。這方面的工作主要包含設(shè)計(jì)、項(xiàng)目管理、制作和安裝。必須分清奧運(yùn)會(huì)形象與景觀之間的區(qū)別。形象是指決定整個(gè)設(shè)計(jì)構(gòu)想的全部設(shè)計(jì)、構(gòu)圖以及藝術(shù)性方面的問(wèn)題。景觀是指用直觀的方式來(lái)表達(dá)這種設(shè)計(jì)構(gòu)想，并計(jì)劃和制作奧運(yùn)會(huì)期間的景觀所需的所有的物資材料。奧運(yùn)會(huì)景觀包括應(yīng)用于條幅標(biāo)語(yǔ)和高層建筑物上的背景圖案等，這是為了在奧運(yùn)會(huì)主辦城市的奧運(yùn)場(chǎng)館和公共場(chǎng)所提供統(tǒng)一的設(shè)計(jì)圖案和形象標(biāo)志。奧運(yùn)會(huì)組委會(huì)可以建立一個(gè)職能部門辦理奧運(yùn)會(huì)景觀方面的事務(wù)。
Look of the Games
Look of the Games relates to the implementation of an integrated identification, decorations and way finding signage programme for all Games locations and venues. Its activities mainly involve design, project management, production and installation. The difference between Image and Look of the Games must be noted. Image is responsible for all design, image and artistic issues determining the overall design vision. Look of the Games manages one visual expression of this design vision, planning and producing all the materials for the Games time look. The Look of Games includes graphics that may be applied to banners, towers, etc. in order to provide uniform design and imagery to Olympic venues and public space within the Host City. The OCOG may establish a functional area dealing with Look of the Games aspects.
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