國(guó)際奧委會(huì)官員盛贊北京奧運(yùn)融資數(shù)

時(shí)間：2023-05-04 20:30:42 體育口語(yǔ) 我要投稿

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With organizers likely to cash in more than 1 billion US dollars in local sponsorships, almost twice the amount at the previous event in Athens, IOC officials say Beijing will break the record set in Los Angeles in 1984 for the most profitable Games in history.

國(guó)際奧委會(huì)官員盛贊北京奧運(yùn)融資數(shù)

"It is incredible how interested almost 1.3 billion Chinese are in Beijing 2008," said Gerhard Heiberg, the IOC's marketing chief.

The Beijing Organizing Committee for the 2008 Olympics (BOCOG) has signed up 10 domestic partners. Seven of them are Chinese companies, with Volkswagen, Adidas and Johnson & Johnson rounding out the roster.

Yuan Bin, director of BOCOG's marketing department, revealed that some of the organizing committee's domestic sponsors pay even higher fees than the IOC's global sponsors, or TOP sponsors.

The threshold for becoming a TOP sponsor has been rising over the years. The package for the Sydney Games in 2000 was around 40 million dollars for a four-year sponsorship. Now the rights for the Beijing Games are set at about 65 million dollars.

Add at least 260 million US dollars that BOCOG will pocket from the IOC's 11 TOP sponsors, including China's own Lenovo, Heiberg expects Beijing 2008 to be the most profitable Olympics, beating the 224-million-US-dollar surplus in 1984.

重點(diǎn)詞匯

IOC = International Olympic Committee n. 國(guó)際奧委會(huì)

cash in v. 收到貨款

sponsorship n. 贊助者的任務(wù)

roster n. 名簿, 花名冊(cè)

profitable a. 有利可圖的

surplus n. 盈余

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